If your Naperville house got five offers this weekend, how would you know which one is actually the best?
Most sellers assume the answer is easy. Biggest number wins. But that is the wrong question, and most people never find out it was the wrong question until a deal falls apart halfway to closing.
I’m Sean Gimpert with O’Neil Property Group. When offers come in on one of my listings, I give my sellers a quick summary of each one as it arrives. Then, when we call for highest and best, I lay every offer side by side: what it’s offering, what the seller would actually walk away with, and my honest read on how likely that deal is to fall apart. Because the most common way deals die isn’t price. It’s inspection. And the highest offer on paper doesn’t mean much if you can’t get it over the finish line.
Here is how multiple offers actually work from the listing side, and what you should be paying attention to if you’re thinking about selling your house in Naperville. Prefer to watch? The full video is embedded above.
Multiple Offers Aren’t Luck. They’re Built.
Here’s how a lot of listings go. The agent puts up the sign. Takes the photos. Hits enter on the MLS. Then the automated alerts go out to buyers, and the agent sits back and waits. That’s not marketing. That’s hoping.
The goal of a listing launch is to get the most people through the door and create a buzz. Opening weekend matters more than any other stretch of time your house will spend on the market, because it’s the first time buyers get alerted that your home exists. If they pass on it that weekend, it slides into the abyss. Most of them won’t see it again unless the price drops.
That’s why everything I do before a house goes live is aimed at one thing: foot traffic. More buyers through the door means more chances at multiple offers. And when you have multiple offers, you’re not the one asking for things anymore. You’re the one setting the terms.
Why I Usually List Slightly Below Where I Think a House Will Sell
Price matters more than most sellers realize, and not only for the reason you’d expect.
Buyers set their search alerts at round numbers. Four hundred thousand. Five hundred thousand. Six hundred thousand. If you list at four hundred and one thousand, every buyer whose search is capped at four hundred never sees your house. List at three ninety-nine and you catch those buyers plus everyone searching above them.
So I usually set the list price slightly below where I actually think the house will sell. That’s the moment sellers get nervous. “Aren’t we leaving money on the table?”
It’s a fair question, and I’ll be honest: there is such a thing as starting too low. Pricing is a judgment call based on the comps, the condition of your home, and what you’re trying to accomplish. But here’s what happens when it’s done right. Buyers walk in with a limit. They’ve decided what they’re willing to spend. Then they see a house they actually want, and suddenly they’re five or ten thousand over the number they swore they wouldn’t go past.
The list price isn’t where it ends. It’s where it starts.
Then comes the marketing: drone video, paid ads, an open house, and a YouTube tour if the house is in shape for it. All of it points back to the same goal. Get people in the door that first weekend.
What “Highest and Best” Really Means
When multiple offers come in, the usual move is to call for highest and best. Every buyer’s agent gets the same message: there are multiple offers, submit your best by a set deadline.
Here’s the part nobody tells you. Highest and best usually isn’t.
After the offers come in, I go back to every single buyer’s agent. I tell them there are better offers out there, and I tell them where theirs could be more appealing. Maybe it’s price. Maybe it’s the closing date. Maybe it’s what they’re asking for on inspection.
What comes back? A higher offer, and usually a phone call about how much their client loves the house. Sometimes the agent even says, “If they get outbid again, come back to us.”
Come back to you? I thought that was your highest and best.
That’s not anybody being shady. That’s just people. Urgency doesn’t show up when buyers write their first offer. It shows up when they realize they might actually lose the house. That’s when they start improving terms and waiving the inspection and other contingencies they were holding onto.
That’s the real job of a listing agent in a multiple offer situation. Not hoping for a bidding war. Running one.
The Best Offer Is a Package, Not a Number
This is where sellers who only look at the top line get into trouble. When I put offers side by side, I’m building for two things at once.
The best chance of getting over the finish line. I look at how the buyer is paying. Some loan programs get picky about the condition of the house, and if the appraisal comes in low, a buyer with a small down payment usually doesn’t have the cash to cover the gap and keep the deal together. I look at which contingencies they’re keeping, and whether they have to sell their own house first. An offer that’s ten thousand higher but depends on somebody else’s house selling isn’t ten thousand higher. It’s a maybe.
What you actually want. For most of my sellers, that comes down to the closing date and a rent back. You have to go somewhere. A rent back lets you stay after closing and move out at your own pace, instead of living in a hotel or with your parents while you find your next place. When you have multiple offers, you have the leverage to ask for that.
Here’s what typically goes on my side-by-side comparison:
- The offer price
- Your net, meaning your walking-away money after costs
- How the buyer is paying and how much they’re putting down
- Which contingencies they’re keeping or waiving
- Whether they need to sell a home first
- The closing date they’re proposing, and whether they’ll agree to a rent back
- My honest read on the risk of that deal falling apart
Why a Lower Offer Can Be the Better Offer
I’ve had sellers take a lower offer because that buyer waived a contingency, which made the deal far more likely to close. The net works the same way. If one buyer’s agent is taking less commission, or there’s a big difference in the credits being asked for, the smaller number on top can turn into the bigger number at the bottom. And the bottom is the number you live on.
The Hidden Risk Most Sellers Don’t See Coming
The biggest risk in a multiple offer situation isn’t picking a number that’s too low. It’s picking an offer that never closes.
Inspection is where most deals fall apart. After that, there’s the appraisal, which a lot of sellers don’t even realize is coming. They feel like the coast is clear once inspection is behind them, and then the appraisal shows up as a second hurdle. When an offer comes in well above list, that’s exactly when I start thinking about whether the buyer can handle a gap if the appraisal comes in under the contract price.
Something always comes up in a sale. There’s too much money, emotion, and too many people involved for it to be smooth sailing the whole way. The goal isn’t to find an offer with zero risk. It’s to pick the package that gives you the strongest chance of reaching closing on terms you can live with.
If your agent hands you a stack of offers sorted only by price, you’re missing half of the decision.
What If You Don’t Get Multiple Offers?
I’ll be straight with you here, because I’ve lost listings for saying this out loud: not every house gets multiple offers.
Sometimes you get one offer on opening weekend. That’s still a big win. We still negotiate the terms. You’re just not in as strong a position as you would be with five.
Sometimes opening weekend comes and goes with no offers at all. When that happens, I tell my sellers it’s early. People get busy. You never know who’s coming back for a second look. But two weeks of no offers and limited showings? That’s not bad luck anymore. That’s real data, and the market is telling us something.
I’ll market a house hard. But you can’t will a house past supply and demand. Buyers can’t come up with an extra twenty thousand they don’t have. The market doesn’t care what you want.
What a good agent can do is set things up so that if the demand is there, you catch all of it. Price it to pull in the most buyers. Get them through the door that first weekend. Then run the offers hard. I want your house to sell for as much as humanly possible. I get paid more when it does. We’re on the same team.
Get the Full Picture Before You List
If you want to understand how pricing, prep, and offers fit together before you sign anything, start with the free Naperville Seller’s Guide. It walks through what to expect from the day you decide to sell to the day you hand over the keys, and you can read it at your own pace. No phone ringing off the hook, just a few emails from me every once in a while.
Get your free Naperville Seller’s Guide here.
That’s what you’re paying an agent for. Let me carry the pieces. You pack your stuff.
Frequently Asked Questions About Multiple Offers in Naperville
Do I have to take the highest offer?
No. You choose the offer that works best for you. Price is one line on the comparison, alongside your net, the buyer’s financing, contingencies, closing date, and the risk of the deal falling apart. Your attorney and your agent can walk you through the details of each offer before you decide.
What does “highest and best” mean?
It’s a request for every buyer to submit their strongest offer by a deadline. In practice, it’s rarely the end of the conversation. A good listing agent goes back to the buyers and tells them where their offer could be more competitive.
Can a lower offer actually net me more money?
Yes. Differences in commission, credits, and contingencies can change what you walk away with. That’s why the net is one of the most important lines on the side-by-side.
What is a rent back?
A rent back lets you stay in the house after closing for an agreed period, so you can move out at your own pace instead of scrambling for temporary housing. In a multiple offer situation, you often have the leverage to ask for one.
How long before I should worry about no offers?
A slow opening weekend isn’t a reason to panic. People get busy. But two weeks of no offers and limited showings is real data, and that’s the point where we look hard at what the market is telling us.
Why would an agent list below what they think a house is worth?
Because buyers search in round-number price bands, and a well-priced listing pulls in the most buyers on opening weekend. More buyers means more competition, and competition is what pushes the final price up.
Helpful Links for Naperville Sellers
- Curious where your home stands today? See your Naperville home value
- Compare every way to sell: Options For Selling a House in Naperville
- Need a faster route? Sell Your Naperville House Fast
- More local market insight: Naperville Real Estate Blog
Naperville Seller Resources
- Options For Selling a House in Naperville
- Naperville Real Estate Blog
- Sell Your Naperville House Fast
- Get Your Naperville Seller’s Guide
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Sean Gimpert | O’Neil Property Group | 630-315-0723 | sean@oneilpropertygroup.com
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